Sonny Cutting
45 posts

Posts by Sonny Cutting

Leading a UK Limited Company

Business, News, Stories
The Directors' Hub
Directors: The UK Leadership Role That Comes With Real Responsibility In the UK, being a company director isn’t a fancy title on LinkedIn. It’s a legal role with real responsibility. Directors steer strategy, protect cash, hire and fire, and set the tone, but they also have statutory duties under the…

Success is a brilliant feeling — and a sneaky trap.

Entrepreneur, Life, Stories
Looking after your mental health
Successful: The Dangerous Myth of “Once I’m There…” Success is a brilliant feeling — and a sneaky trap. Because the moment you hit a milestone, your brain quietly moves the goalposts and says, “Great… now do it again, but bigger, faster, and with less sleep.” I’ve felt that myself as…

The Quiet Habit That Saves You Tears

Business, Entrepreneur, Life, Stories
Reflection: The Quiet Habit That Saves You Tears
Reflection: Wipe away those tears Reflection is one of the most underrated leadership habits because it doesn’t look like “work”. There’s no applause for it, no instant win, and it doesn’t show up on a KPI dashboard. But it can save you tears, literally. Most founders reflect accidentally when they’re…

Designing Rewards That Actually Work

Entrepreneur, Life, Stories
Motivated by Gingerbread Houses
Targets, Treats and Traction Building Motivation the Smart Way Rewards aren’t childish. They’re neurological. They teach your brain that effort leads somewhere worth going and without them, even good progress starts to feel like endless pushing. This year, one of my rewards was simple: gingerbread houses for my kids. I…

More Questions Than Answers

Business, Entrepreneur, Stories
Questions
Great leadership isn’t about having all the answers… Directors who look calm under pressure usually aren’t calm — they’re curious. Great leadership isn’t about having all the answers. It’s about asking better questions than everyone else. Questions move you from reacting to steering. I’ve put this small blog together in…

Quirks are part of the founder package.

Business, Entrepreneur
Leadership Quirks
Founder Quirks The problem isn’t having them — it’s pretending they don’t affect everyone else. Your quirks shape culture faster than any “values” poster: how you handle pressure, whether you change direction mid-week, if you praise openly but criticise quietly (or vice versa). The best leaders don’t aim to be…

Clarity in Partnerships

Business, Life, Stories
Partnerships in Business
Choosing who you build with — and who you don’t Partnerships don’t usually start with contracts; they start with conversation. A latte, a flat white, and a post-golf pause are often where intent, values and expectations first surface. The success of what follows depends less on enthusiasm and more on…

The Purpose Playbook

Entrepreneur, Life, Stories
Purpose in Business
Knowing why you’re still in the game Purpose isn’t a slogan. It’s the quiet answer to “Why am I doing this?” when things get hard. For some, purpose is impact. For others, freedom, stability, legacy, or growth. Purpose changes over time — and that’s normal. What matters is staying connected…

Pressure in Leadership

Entrepreneur, Life
Pressure in Leadership
Carrying responsibility without cracking Leadership pressure is quiet. It doesn’t always shout — it sits in the background, constant and heavy. You’re responsible for decisions, people, outcomes, and consequences. Even when things look fine externally, internally the weight can be relentless. Pressure comes from wanting to get it right —…

Every entrepreneur collects knockbacks

Business, Entrepreneur, Stories
Knockbacks in business
Why resilience isn’t optional Every entrepreneur collects knockbacks. Lost deals. Rejected pitches. Clients who disappear. Ideas that don’t land. Sometimes it feels personal — even when it isn’t. Knockbacks hurt because they collide with effort. You gave it time, thought, belief. And when it doesn’t work, the temptation is to…